But its all relevent. Spend £100 mill on 3 shit keeprs & 3 shit strikers = less cash in the bank. Share price may be unaffected. Balance sheet rises with higher assets but shit assets don't appreciate.
Spend £200 mill on 1 top keeper, 1 top DM, 1 top attacking midfielder & 1 top striker = less cash in the bank initially but this can be refunded by shirt sales & better success ie Winning something or even staying in the C.L. longer, improved share price in relation to success & more exposure world wide that runs parallel to success. Increase in balance sheet with the potential of these quality assets appreciating.