When David Dein came in to where I work in the summer he pretty much said he sees a time in the future when a game of football will be 30 minutes each way and we will have a proper stopping clock like they do in Ice Hockey with time keepers and the ref being able to review decisions and able to go back and award/punish in breaks of play.
Why reduce the time to 30 minutes? I like all the other suggestions..
Arsene Wenger, the only football manager that got paid 8 million quid to do nothing but sit on his arse..