Quote Originally Posted by The Emirates Gallactico View Post
And what do you think influences sponsorship revenue?

Do you think if we were playing in some shitty run down 35 k old stadium that Puma would have been prepared to offer us the biggest kit deal in the world at the time (before the Mancs blew us out of the water with Addidas)?

Having a brand new modern 60 K stadium in London and filling it out week in, week out cements our status as one of the biggest clubs in Europe, essentially improving our prestige and making us more attractive for sponsors to associate with. Would Real Madrid be as big as they are if they played in a small 30 K stadium? No they wouldn't. As has been pointed out already, it's not surprising that clubs who are right below us now like Liverpool and Spurs are desperately trying to modernise their stadiums in order to replicate our journey.

Now, it's been well reported why our sponsorship deals prior to last year were poor - pathetic long term contracts that the board were tied into in order to raise cash up front for the stadium. It was poor business foresight and in hindsight an awful decision as we lost out on millions in potential sponsorship deals when the popularity of the PL boomed around the world. However since we've been able to renegotiate them it's not surprising to see them rocket up to some of the largest in the world and only behind the four really elite clubs in the world (Man Utd, Bayern, Madrid and Barca). Not a bad position to be in tbh.
Not got a problem with anything you say apart from "our status as one of the biggest clubs in Europe" - exactly the words used to sell us the Emirates move.
Now you tell me as a football fan & not a share holder - Are we seen as a bigger European club now or 10 years ago. Galatasary get 80,000+ every week, doesn't mean there viewed at a top European team. The top teams are Real Madrid, Barcelona, Bayern Munich, teams we used to compete with in C.L semi's & finals - Yes, when we were seen as one of Europe's biggest clubs.
We need to stop thinking that big stadiums & big sponsorship deals = success. The top teams spend that money on quality to guarantee that success, we have a manager who won't because of his principles.