There is, however, a valid point in what Joker says. Our manager / board are the only one's around who openly admit that 4th place is an achievement.

Whilst it is, in a way, it doesn't sound ambitious for a club of our stature. It is one of the things which has really irked me over the last few years. Whilst the sentiment is correct, the message it sends out to fans, players, other clubs and potential signings is not a message of an ambitious club.